// Product studio
We build software products
that earn the right to exist.
An independent studio that ships real products, learns fast, and keeps what works.
// Products
What we've built
Products that solve real problems for real teams.
Halftime
Daily games that bring your team together
A daily five-minute game that gives every team a reason to connect. Competitive, creative, and social activities that actually make people look forward to their workday.
Visit halftime.coffeeMore products in the works.
Build things that matter.
Not everything needs to change the world, but it should at least earn the right to exist.
Stay small on purpose.
Small means fast, honest, and free from layers that kill ideas before they breathe.
Make it real.
Ideas are cheap. Shipping is the whole game.
Be curious, not cautious.
Try things. Break things. Learn quickly. Move on.
Complexity is fine. Confusion isn't.
The work might be intricate, but the process shouldn't be.
Collaboration is action, not meetings.
Work together to build. Skip the alignment theatre.
Ignore the noise.
Trends, buzzwords, decks, status updates. None of it builds software.
Keep a point of view.
Software with personality is better than software designed by committee.
Commercial is not a dirty word.
A good idea is one that someone will pay for. Revenue isn't a compromise, it's the point.
Have fun with it.
If the work isn't interesting, it doesn't get made.
// Studio
Founded by Blake Johnston. A decade in enterprise software, now building his own products without the committees.
More about the studio