// About
Where ideas turn
into software
Experiments, tools, apps, and systems that earn their place by being useful, viable, or just too interesting not to build.
// How it works
The studio experiments constantly. Some ideas turn into commercial products, some become prototypes, some get scrapped immediately, and some quietly evolve in the background.
Firebell House stays intentionally small and flexible. If a product deserves collaboration or growth, the studio grows. If not, it keeps moving. No committees. No roadmaps. Just making things because they're worth making.
// Why Firebell House
Independent by design
No hierarchy, no committees, no friction. Just direct, focused work.
Product-first thinking
Everything created is intended to function in the real world, not just in a pitch deck.
Fast experimentation
Ideas become prototypes. Prototypes become products. Or they don't. And that's fine.
Opinionated software
Clear decisions, strong point of view, no design-by-committee dilution.
Craft over theatre
No posturing, no buzzword soup, no over-polished agency speak.
// Founder
Blake Johnston
Product and delivery specialist who enjoys building software with a clear point of view and a straightforward process.
Melbourne, Australia